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Fundraising Approach

Syndicating capital can be challenging. Over the past decade we have developed an approach that we believe optimizes the chances of success. At its heart lie 3 core principles - Enhanced Fedeback, Maximized Efficiency and Aligned Interests.

Our approach is characterized by a number of key features:

Relationship based
Our professionals have deep relationships with our investing Chinese partners.

Specialist knowledge
We believe that a detailed understanding of the project and the market in which it operates greatly enhances a sale process to our investing partners. Specialist knowledge enables the sales person to articulate the offering in a compelling manner, position it effectively to address an investor’s sensitivities and answer detailed questions directly.
Cross-selling across asset classes
We believe there is a strategic advantage to being able to tap into a broad variety of capital sources. 

Team-based approach
The team unit lies at the core of everything we do. Our model is one of full integration in which all market and investor information is shared across the business. 

Tactical approach
Each marketing process is carefully planned and orchestrated. A great deal of thought is given to the prioritization of investors, the phasing of dialogues and the management of negotiations. 

Senior representation
We believe that it takes relationships, experience and expertise gained from years spent in our industry to effect sales successfully. Consequently we seek to ensure that there is senior representation at every stage in the process.

Limited number of assigments
We believe that our approach requires a greater focus and dedication of resources than might otherwise be the case. As a result, we limit the number of assignments we take on to ensure that we deliver or beat our clients’ objectives.

Some Completed Projects

• Developed a roadmap document for National Biotechnology Agency (Nigeria) for local vaccine production
• Designed & installed W/Africa's largest embedded systems lab for Electronic Dev. Institute Awka
• Developed a strategic blueprint for National Space Research & Dev Agency for local satellite production
• Executed a complex IT infrastructure project for UnityKapital

Some Ongoing Projects

• Executing a new infrastructure project for connected education in Abia State
• Developed a roadmap document for Raw Materials Research & Development Council (RMRDC) for commercial PCB production in Nigeria
• Raising capital for a government through a JV for establishing a hi-tech factory in an African capital
• Raising capital for a multi-million dollar real estate project in Nigeria through a BOT

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